Video transcript
Painel Haddad (09/03/2020)
296 statements · 2 politicians · March 10, 2020 · 30 min
Statements by Fernando Haddad, Davi Alcolumbre. 296 transcribed statements, with topic and stance on the ones the analysis classified.
Speakers
Click any statement beside the video to jump straight to the moment it was said.
Transcript
296 statementsFull transcript of the video. Statements the analysis classified carry topic and stance.
Welcome to Painel Haddad.
We're back now in the second year.
My guest on this first program is trained in advertising, but he devoted himself to studying the trends and opinions of the poorest segments of the population.
He was the founder of Data Favela and Data Popular and today runs the Locomotiva Research Institute.
He is considered one of the country's leading specialists in consumption and public opinion.
Good evening, Renato Meirelles.
Desconhecido
Good evening, Renato.
How are you?
All great.
There is a debate in the social sciences about people's behavior in relation to their relative situation compared to others.
So let's put it this way: the middle class.
If the middle class perceives that the poor are becoming less poor and the rich are becoming richer — that is, that its relative position vis-à-vis the other two layers of society is harming it, its relative position is worsening — regardless of its purchasing power, which may remain constant or even increase, if its relative position worsens it reacts unfavorably to politics in general.
Have you detected this to any extent?
Desconhecido
I detect that.
Desconhecido
I've been studying consumers for 19 years.
Desconhecido
I'll give some examples in relation to that.
Desconhecido
That is to say, this thesis...
Desconhecido
This is obvious and striking in any research we do on this.
Desconhecido
You detect it immediately.
Desconhecido
There is — just as losing is little more than failing to win — a reference point that is very much about who is beside you and... especially for the elite, a logic of exclusivity.
Desconhecido
So, for example, at the height of economic growth, we grew tired of seeing in our research people from class A complaining about the 'invasion' of airports by people from classes C and D.
Desconhecido
You grew tired of seeing that?
Desconhecido
I got tired of seeing it.
Desconhecido
It's been measured, nicely.
Desconhecido
We can show series and focus groups that we did for airlines that were in the process of democratizing air travel, with traditional customers — with those customers saying, 'No, because now I can't stand seeing those people who don't even have a proper suitcase, who go with a plastic bag, some t-shirts, all like that, who don't know how to speak, don't know how to show respect,'
Desconhecido
I don't want them.
Desconhecido
Ah, I prefer airline X, because with it I have an exclusive entrance.
Desconhecido
Which, in reality, is a social segregation.
Desconhecido
Just as you had separate bathrooms for blacks and whites in South Africa, you had separate entrances, because it wasn't just about rewarding the frequent traveler.
Desconhecido
It was the guy who had the money to have the XYZ credit card.
Desconhecido
What was the airline actually offering?
Desconhecido
A condition for him not to mix with the others.
Desconhecido
They can say it however they like, but this is the...
Desconhecido
the underbelly of titanism.
Desconhecido
That's exactly it.
Desconhecido
So this fed into something that has to do with the economy as well, but which is a class prejudice — which some deny exists in Brazil, but which is very present — related to cultural credentialism on one side, to those who are doctors, etc., who speak another language, and the process of reducing inequality that we experienced in Brazil for a period caused all this, in some way, to become mixed.
Desconhecido
This, indeed, interferes with people's thinking regarding consumption and their thinking regarding politics.
Desconhecido
Therefore, when we talked about corruption, which historically existed, the same people who complained about corruption — and often complained with reason about the corruption process — are the ones who did not hesitate to bribe a traffic cop.
Desconhecido
They're the ones who did not hesitate to...
Desconhecido
use a 'jeitinho.'
AI classification from the transcript of a public video. See the Methodology