What Renan Santos said about use electoral marketing to build and strengthen candidates' political image

Regarding Michele's video, there's only one surprising thing. It's not the quarrel in the traditional family idolized by many evangelicals. It's not the fact that she was sidelined for not having the militiaman's blood. It's not the notorious machismo of bolsonarism. What draws attention is her evolution as a political persona. Well-crafted speech, a steady look at the camera, confidence, impeccable diction, correct vocabulary, yet easy for the public to understand. The electoral marketing work done with her is of a very high level. A very well-constructed persona is gaining strength and, above all, a presence of its own. This is not praise for Michele, whom I disagree with 110%. It's merely an observation from someone who worked on this for years. A danger.