Kim Kataguiri: And third, a joke, something entertaining, something that helps to engage.
Kim Kataguiri: As you rightly pointed out regarding the attention economy, politics is competing for space with the video of a cute kitten.
So you need to have something to catch attention.
Kim Kataguiri: They copied our formula for bolsonarismo.
Kim Kataguiri: And that has turned over time into something increasingly crude and without the content we have to defend, which, I repeat once again, is what gives meaning to the form.